The Insurance Fraud Bureau has launched a national campaign aimed at the multi-million pound problem of paid-ad spoofing claims scams, as it revealed that victims could be facing up to £13,000 in unsolicited fees.
The IFB is currently investigating 140 claims linked to paid-ad spoofing worth more than £1.8m in suspected fraud. However, the organisation noted it is believed these figures “only scratch the surface” as many people are unaware they’ve been targeted.
Paid-ad spoofing scams involve unscrupulous firms paying for search engine ads that mimic those of genuine insurers (see box). The victim, who needs to contact their insurer to make a claim, can unwittingly contact a third party while believing
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